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William Hill

William Hill in United Kingdom

7.7
How do we evaluate? scoring and ratings
author-photo
Valentin Axani
Last update: 18.02.2025
Pros & cons Editorial rating Security Sports and markets Payment methods Odds In play betting App Conclusion FAQ

One of the oldest running sportsbooks in the UK, William Hill, has been operating since 1934. Their headquarters is in London, England, though the operator has expanded further than the nearest local shops in Sussex. William Hill is obligated for operations by the Gambling Commission with license number 39225. They fully follow the national rules and stipulations, offer security and encryption for your data, and are safe-to-use online betting sites.

William Hill Pros & Cons

What we like
  • 36 sports available, including more than 20 football competitions in the UK and over 200 worldwide, there is an impressive variety of betting options
  • The NBA coverage is extensive, with over 200 markets available, including points, assists, rebounds, doubles, and triples for every player
  • The Cash Out option is available for almost all markets
  • The site also displays a Responsible Gambling tab in every sports market list
  • Created several podcasts about different sports, including horse racing, greyhounds and many others
What we don’t like
  • The website can be overwhelming due to overloaded pages with a lot of different information
  • The payment information can be confusing as different methods are available for different countries
  • The selection of Esports bets is poor compared to other bookmakers
  • Podcasts are available for free, most of them have been abandoned, which is a bit of a letdown for bettors who enjoy them

William Hill: Editorial Rating7.7/10

Range of betting markets
36 sports, great coverage for all top sports
8/10
Apps
Available for Android and iOS
10/10
Streaming
Streams of plenty of horse and greyhound races, tennis, NBA and NHL games
6/10
Payment systems
Cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay, Bank transfer
6/10
Sign-up and support
Registration process could be easier. Support only via live chat or Twitter
5/10
Legal info
All of the rules are located in the help section in a handy way
10/10
Easy to navigate
Navigation is quite good. There is only one stick in the eye – the pages of the website are a little overloaded
9/10

William Hill Security

William Hill collects personal information such as name, telephone number, IP address, home address, betting and gaming activity, and payment methods. This information is required to complete Know Your Customer (KYC) checks, meet Responsible Gambling obligations, and personalize marketing preferences. William Hill shares personal data with analytics companies, advertising agencies, social media companies, regulators, and other reputable third parties, but anonymized data is shared for lawful purposes only. Personal data may also be transferred outside the European Economic Area, but standard contractual clauses or binding corporate rules are in place to ensure adequate data protection. William Hill online customers have various rights, including access to personal data, the right to request erasure, and the right to object to processing for marketing purposes.

William Hill Sports and Markets

William Hill has an impressive selection of sports, including football, horse racing, American football, basketball, cricket, tennis, and more. And within each sport, they offer a vast range of betting markets, so there’s always something to suit every punter’s needs.

Football fans will be delighted with the coverage, with over 2000 markets available for the English Premier League alone, including bets on cards, corners, penalties, and individual player statistics. The 2nd range competitions are almost as good as tier-1, with almost the same level of coverage.For example, around 2000-800 markets you can find in Spanish Segunda matches.

Tennis punters can choose from around 100 pre-match markets for ATP matches, while NBA fans can enjoy over 200 markets, including bets on assists, rebounds, blocks, doubles, and triples. The ones who prefer to bet on snooker will appreciate the more than 150 markets on World Championship, which includes bets on century breaks, 147-point breaks, and correct scores.

Horse racing fans are in for a treat, with over 40 racecourses from around the world available to bet on each day, and sometimes even up to two days in advance. And the greyhounds punters can enjoy about 20 racecourses daily, mostly in the UK.

If you like boxing, you can choose from more than 100 markets for some fights, and MMA fans have about 30 markets for any fight. Baseball games give you around 120 markets.

Overall, the bookmaker offers an extensive range of sports and markets for punters to enjoy, making it a top choice for those looking for a variety of betting options.

  • Football
  • Horse racing
  • Tennis
  • American football
  • Basketball
  • Cricket
  • Baseball
  • MMA

William Hill Payment Methods

The bookmaker offers various payment methods to its users and is one of the fast withdrawal betting sites. You can make a deposit using your cards, Paysafecard, William Hill Cash Direct, PayPal, ecoPayz, Apple Pay, and fast bank transfer. The minimum deposit amount is £5, and the maximum amount varies from £200 to £99,000 depending on the payment method you choose. Bear in mind you cannot use William Hill offer in Free bets for new customers with some deposit methods. Withdrawal options include cards, William Hill Cash Direct, PayPal, and ecoPayz. The minimum withdrawal amount is £5, and the maximum amount is up to £99 000 for some payment methods.

Deposit methodWithdrawal TimeFeeMin Deposit, £Max Withdrawal, £
Card (Visa, Mastercard) 30 mins to 4 hours No 5 33,000 – cards
99,000 – Postepay
PayPal Same day No 10 5,500
Paysafecard — No 10 Unavailable
William Hill Cash direct Immediate No 10 9,999
Apple Pay — N/A 5 Unavailable
ecoPayz Same day No 10 300,000
Bank transfer 3-5 working days N/A 10 100, 000

How to Make a Deposit to William Hill

This is a step-by-step guide to making a deposit at William Hill:

  1. Log in to your William Hill account.
  2. Click on the ‘Deposit’ button located at the top of the page.
  3. Choose your preferred payment method from the list of available options.
  4. Enter the necessary payment details, such as the amount you want to deposit and any required information.
  5. Confirm the transaction.

How to Withdraw from William Hill

Now let’s take a look at a guide to making a withdrawal from William Hill:

  1. Click on the “My Account” button on the William Hill website and select the “Withdraw” option.
  2. Enter the desired amount you wish to withdraw from your account, making sure that the amount is within your remaining account balance.
  3. Click on the “Continue” button, and a pop-up window should appear where you can choose your preferred withdrawal method.
  4. Choose your desired withdrawal method and follow the on-screen instructions to complete the withdrawal process.
  5. Once the withdrawal is successfully processed, a message will appear with the transaction number and the estimated time of arrival for your withdrawal.

It’s essential to note that if you haven’t set up a payment method yet, you’ll need to deposit first before being able to withdraw using that payment method.

William Hill Odds

Our goal when showcasing the bookmaker is to ensure you know everything about the operator, good or bad. Odds, however, are the main attraction of any betting site. If they are not competitive, no great tools or features will help to hold on to punters. Therefore, we thoroughly analysed the margin William Hill implemented towards prices, compared multiple leagues in the same disciplines and went through most of the top sports. Here’s the result of our evaluation.

Regarding football, William Hill’s fee is around 5.69%, which is on par with most UK bookmakers. Basketball enthusiasts are in for a treat; the margin rarely exceeds 4.71% for NBA clashes, indicating the odds are fair. Tennis is right on the median with 5.22%. These are the results for the 1X2 markets, so expect the fees to be more than 6-6.5% when wagering on totals.

William Hill In Play Betting

William Hill provides a decent range of in-play betting options for football, basketball, cricket, rugby, and more. In-play betting adds a new dimension to sports betting, allowing users to place bets while the match or game is ongoing, providing the potential for bigger rewards.

You can find many markets in football matches and over 200 – in tennis.

The most exciting feature of live betting is a possibility to bet on horses on a run. There are almost no bookmakers at all who can offer you this one. At the moment this option is available for just a few races, and you can’t cash out your bets. Also there are no promotions for bet in-running.

William Hill Streaming

William Hill provides live streaming of most horse and greyhound races in the UK and worldwide. Users can also watch tennis matches, as well as NBA and NHL games. The streaming feature enhances the betting experience by allowing users to watch the events they’ve placed bets on in real-time.

If a match is streamed, you will see a screen icon in the match schedule – for game sports. In horse racing and dog racing, it is the well-known “play” sign – the arrow.

William Hill App

The William Hill mobile app is a top-level betting app available for both Android and iOS. It is especially great for football punters, with its easy-to-navigate side menu that allows switching to any section, including the sports menu and live section. The app also provides market and event filters in the live section, making it easy to find the desired option. However, some users might find the small print and icons a bit difficult to read. Additionally, the app lacks the option to add matches to favourites and push notifications for specific matches. Nonetheless, with over 35 sports and Esports, a lot of betting options for top matches, and streaming, the William Hill mobile app is a top contender for anyone looking for a high-quality betting app.

William Hill Android AppWilliam Hill iOS App
Developer William Hill WHG (International) Limited
Application Version 4.1.1 7.2.1
System Android 8.0 or later iOS 13.0 or later
Download Size 6.82 MB 48.2 MB
Price Free Free

Conclusion

As one of the oldest and most respected bookmakers in the industry, William Hill is a well-established name with a reputation for quality and reliability. Their range of sports is truly impressive, offering punters an excellent coverage. The navigation of the website is quite good, although some pages can feel a little overloaded.

Payment methods are varied, with cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay and bank transfer all accepted.

Although there are plenty of streams available for horse and greyhound races, tennis, NBA and NHL games, the streaming options could be better. The sign-up and support process could also be improved, with the sign up process being slightly confusing and support only available through live chat or their Twitter account.

Overall, William Hill is a solid option for punters, offering many sports and payment methods, as well as a nice Welcome bonus. However, there is certainly room for improvement in areas such as their streaming options and customer support.

William Hill Frequently Asked Questions

Is William Hill Trustworthy?

Yes, William Hill is a highly trustworthy online sportsbook. William Hill operates for over 80 years and is licensed and regulated by the UK Gambling Commission. Additionally, the betting site employs top-notch security measures to protect its customers’ personal and financial information.

How To Place A Bet at William Hill?

Placing a bet at William Hill is easy. Simply log in to your account on the website or mobile app, pick the sport or event you want to bet on, and choose your desired market. Once you’ve selected your bet, enter the amount in the bet slip and confirm the bet. Do not forget to play safe.

Does William Hill Do Cash Out?

Yes, William Hill provides Cash Out on many of its sports markets. This means that you can settle your bet early for a cash sum before the event has finished. Cash Out is available on single and multiple bets and can be accessed on the website or mobile app.

Is There A William Hill App?

Yes, William Hill has a mobile app available for both iOS and Android devices. The app allows you to access all of the features of the website, including placing bets, use Free bets, cashing out, and redeeming bonuses. Additionally, the app provides a seamless betting experience on the go.

Bet here
author-photo
Valentin Axani
Website Manager
Bet here
License
Regulator UK Gambling Commission
Yes
Date Founded 1934
Apps Android, iOS
Min. Deposit £5
Margin 5,48%
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